A majority of businesses use marketing automation tools nowadays — in fact,
studies cite around 56% of businesses currently use the technology,
and that number continues to grow. While marketing automation software can help
companies increase efficiency by streamlining their workflows, there are so many options to
choose from, full of different solutions with various features and use cases.
To help you navigate through the endless ocean of marketing automation software, we’ve compiled
and categorized a list of the best ones among them according to the purpose they serve.
And as always timestamps below this video along with free trials and the latest discounts to all
of these platforms. Let’s get started.
What is Kartra?
Kartra – Best Marketing Automation Platform Overall
Kartra is an all-in-one business management platform that offers a CRM system, help desk,
booking calendar, checkout system, and advanced marketing automation matching
with enterprise-level platforms. With Kartra, you can trigger automations
based on a lead reaching a certain score or a tag that they have been given.
Kartra’s automated lead scoring system will automatically add points scores to
every interaction a lead or customer has with your emails, web pages, membership portals, help, desk,
videos, and product checkouts. This means you know exactly who to focus your energy on.
The platform lets you see the behavioral patterns of your early users, how they land on your site,
at what point they exit, which link they click, and how they transition
from the moment they sign up to the point of checkout, which gives you valuable insight
on how to construct your campaigns. Arguably, one of Kartra’s biggest selling
points is its landing page builder, membership sites, and email marketing automation.
But where Kartra stands out the most among other marketing automation tools is the
so-called Done For You Campaigns. There are plenty of companies claiming to
help you build your sales funnel with a click. And sure, funnels are nice,
but they’re just pages. Unless your campaigns are connected to every aspect of your business,
you’re leaving potential sales on the table. Kartra founders recognized how challenging it is
to create a marketing campaign from scratch. So they dreamed up the idea
of tested and proven complete campaigns with copy designs and automations that you
can deploy with a few clicks of a button. These campaigns created by world-class marketers
like Frank Kern and Andy Jenkins include opt-in forms, emails, automation, tagging triggers,
and more, all simply connected together via its drag-and-drop sequence builder.
Other key Kartra features include a CRM system, help desk, booking calendar,
landing page builder, membership sites, video hosting, analytics, and more.
So if you want to manage your entire business with one single platform for a fraction of
the cost of alternatives, below this video is a link to Kartra’s extended trial where
you can try out all of the premium tools and features included in the platform.
ConstantContact: The Ultimate Email Marketing Solution
ConstantContact – Best Marketing Automation Software For Small Businesses
Modern digital marketing doesn’t happen on one channel. It’s happening all across the internet
on a wide array of devices, all at once. There are many multichannel solutions for
marketing automation, but Constant Contact takes the cake for most businesses that need an easy
way to join email and social media efforts. With its unified dashboard that anyone can use,
Constant Contact lets you stay on top of both marketing fronts.
You can push new social posts and reply to messages on Twitter, Facebook, Instagram,
and LinkedIn from the same place you can set up automated email sequences and drip campaigns.
Schedule out social posts for the next month or quarter and then sync that
messaging up with your email campaigns. Plus, with the platform’s intensely customizable
emailer, you can segment messaging with individual sequences that are based on
what you know about your contacts. Whether you’ve gathered crucial info about
your list of members manually or you use the custom form builder to capture it on your
landing pages, you can set up individual email sequences that will automatically
send based on triggers that you set. With Constant Contact, you can make these
nested, unified marketing campaigns as intricate and complex as you’d like.
Social monitoring, messaging, and posting is available on all of Constant Contact’s
plans starting at just $9.99 a month. But its most useful email features come in
the Plus plan which starts at $45 a month. In it, you can set up automated behavioral
and welcome sequences, plus include dynamic content in your emails.
Whether you’re looking to reach more customers, sell more products,
or simply share your passion with the world, Constant Contact has all the tools, features,
and expert guidance you need all in one place.
ClickFunnels 2.0: The Evolution of Sales Funnel
ClickFunnels 2.0 – Best Sales Funnel Automation Tool If you’re in the marketing space,
you’re probably heard of ClickFunnels. Launched in 2014 by Russel Brunson, ClickFunnels has
grown to be the most popular platform for building sales funnels in the industry.
On October 4, 2022, the founders launched the new ClickFunnels 2.0 version which is considered
a game-changer in the industry. Compared to the old version, ClickFunnels
2.0 is much more versatile, lighter, and welcomes users with much more features than before.
The new ClickFunnels 2.0 version was designed to be an all-in-one sales
funnel automation platform with tools like funnel hubs, blog builder, visual automation
builder, team collaboration, CRM funnels, real-time analytics and so much more.
The funnel hub is the new modern website-and-funnel building headquarters.
The new visual automation builder allows you to seamlessly customize the flow of a funnel
and individual pages of that funnel. You can also build internal workflows for
converting prospects into customers using the new custom CRM funnels — follow-up,
close deals, and support your customers. In addition, with ClickFunnels 2.0, you can build
a full-fledged e-commerce store with a shopping cart, member log-in capabilities, and shopping
cart funnels for individual products on your site to optimize the entire buying experience.
Even though now ClickFunnels comes equipped with its own email marketing platform,
you can still integrate with other 3rd party email providers like Shopify, if you so choose.
And if you try out this powerful sales funnel automation platform,
below this video in the description is a link to the new ClickFunnels 2.0 30-day free trial.
HighLevel: The Ultimate Tool for Business Growth and Success
HighLevel – Best Marketing Automation Platform For Agencies
Running a digital agency means managing a lot of moving parts. With a sea of software tools
for agencies looking to upgrade their marketing efforts, things can easily
get overwhelming and downright messy. HighLevel is a white-label sales and marketing
platform for digital agencies and consultants that helps capture leads, process payments, create
websites and landing pages, book appointments, and manage marketing campaigns.
Most marketing automation platforms like Keap, HubSpot Marketing Cloud,
or Salesforce Marketing Cloud, have limited to no support for white labeling.
White-labeling at HighLevel isn’t just about uploading your own logo. They want
to turn your agency into a software provider under your own brand.
HighLevel can not only be white-labeled but sold under an agency’s own brand for
a monthly subscription fee so that they can run their own software business.
Agencies get to reduce churn by providing an array of branded, software-driven services
that keep their client’s pipelines packed and appointment calendars filled.
Running a profitable agency is all about setting up repeatable
systems and streamlining your processes. HighLevel Snapshots make this easier.
With snapshots, agencies can create a cloneable copy of an entire sub-account,
including custom fields and values, forms and surveys, funnels, websites,
and automations. Snapshots take client onboarding from days to minutes.
In addition, with HighLevel, agencies get to have an unlimited number of sub-accounts,
users, and contacts so they don’t get nickel and dimed at every stage of growth.
ActiveCampaign: The Ultimate Marketing Automation Platform
ActiveCampaign – Best Email Marketing Automation Platform ActiveCampaign is a true pioneer in the email marketing and marketing automation space
With features that range from automated workflows, personalized messages, and an
email builder to autoresponder logic, marketing automation, and advanced segmentation features,
it is easy to see why ActiveCampaign is a mainstay marketing automation platform
in any marketers’ tech stacks. The strongest point of ActiveCampaign
is its powerful omnichannel marketing automation functionality including instant messaging and SMS,
live chat, and Facebook so you’ll be able to connect with customers anywhere.
ActiveCampaign boasts customer experience automation solutions for B2B, B2C, and eCommerce
audiences at an affordable starting price. And you’ll be able to connect with
anywhere–ActiveCampaign offers omnichannel automation, including instant messaging and SMS,
live chat, and Facebook. Overall ActiveCampaign is one of
the most comprehensive solutions on the market. Its email deliverability is rated as one of the
best in the market, as well.
Keap Streamlining Your Business Operations The All-in-One Solution
Keap – Best Sales Marketing Automation Software Keap formerly Infusionsoft is a
cloud-based sales and marketing solution that offers CRM, marketing automation,
and e-commerce functionalities in one suite. Keap helps small businesses across various
industries streamline sales and manage customer experiences.
You can segment contacts, track customer interactions, send emails, as well as run
campaigns with personalized communication triggers based on emails opened, clicks, and more.
With Keap, you can also manage e-commerce, from inventory management to payments and
purchase fulfillment, set up online shopping carts, track digital storefront activity,
and send quotes, invoices, and receipts. The system’s reporting and analytics tools help
you run analyses on parameters such as emails, campaign performance, and ROI data.
In addition, you can access Keap remotely on Android and iOS devices.
It offers integration with QuickBooks, SalesForce, Outlook, Gmail, and more.
And with Keap, you’re never alone. Its Expert Coaching team will provide you with solutions
and strategies that will allow you to grow sales and save time with confidence.
The Power of HubSpot: Revolutionizing Marketing and Sales
HubSpot – Enterprise Solution Hubspot is the leading platform in the world of B2B marketing and sales, and customer relationship management is where it shines.
HubSpot has a full growth suite that includes sales software, marketing software,
and support software, which all integrate automatically with HubSpot’s CRM.
The combined effect of having all of your data and growth activity in one place can
unleash tons of creative automation possibilities that would be difficult
or impossible if you use separate tools. HubSpot’s marketing automation functionality
includes an easy-to-use visual board where you can craft simple or highly
sophisticated conditional workflows. You can set up simple email list autoresponders,
or build a smart and complex network of rules designed to target specific
users with the exact right email, live chat, website experience, and more.
Hubspot might be overkill for solo freelancers, but for small businesses that want to create a
VIP experience for each customer, it’s probably one of the best options.
The Power of Omnisend: Streamlining Your Email Marketing Efforts, Marketing Solution
Omnisend – Best eCommerce Marketing Automation Platform Trusted by over 80,000 eCommerce businesses, Omnisend’s all-in-one email marketing & SMS
tool automates your marketing across the entire customer journey—reaching the right audience,
with the right message at the right time. First, the platform lets you capture
and grow subscriber lists with landing pages and popups.
Then you can engage customers with ready-made email templates and boost conversions with
pre-built automations like welcome, abandoned cart workflows, yearly birthday emails, and more.
Unlike other platforms on the market, Omnisend allows you to reach out and
engage your audiences across multiple channels via the same automation workflow including email,
SMS, and push notifications. You can also sync your segments to
Google and Facebook to create retargeting ads on those platforms to deliver an immersive customer
experience. With Omnisend, omnichannel marketing is an untapped opportunity that
drives engagement and sales. Omnisend integrates easily in one
1-click with Shopify, BigCommerce, WooCommerce, Wix, and more.
So if you want to keep customers coming back through personalized and timely
automated emails and SMS messages, including order follow-ups, discount coupon codes,
and customer reactivation, give Omnisend a try. They offers our audience a free trial.
Revealbot: Unleashing the Power of Automation for Social Media Advertising
Revealbot – Best Digital Advertising Automation Platform Reveal is a digital ad management platform that allows businesses to
automate paid advertising campaigns across multiple platforms such as Facebook, Google,
Twitter, Snapchat, TikTok, and others. The software allows you to automatically boost,
pause, and adjust ads based on live performance, including ROAS and Facebook and Google Pixel
metrics, as frequently as every 15 minutes. With Revealbot, you can build automations
tailored to your goals by choosing from hundreds of pre-defined metrics
and actions or creating custom ones. You’ll also receive email or Slack alerts about
triggered actions when a rule is triggered or a specific benchmark is met, so you’re always up to
date on what’s going on in your account. The platform also offers cross-platform
performance reports via email or Slack on Google Analytics, Google AdWords, Mailchimp, and more
Why Choose GetResponse? The Email Marketing Solution and Customer Support
GetResponse – Best Affordable Marketing Automation Platform GetResponse aims to simplify all of your marketing tasks into 3 core modules – email marketing, marketing automation builder, and conversion funnel.
GetResponse marketing automation is based on communication workflows that listen and
react to your subscriber’s behavior. It’s made of conditions, filters, and actions
that can be arranged like blocks. The platform lets you customize every
aspect of your communication – actions that trigger the process message timing,
the number of recipients you want to reach, and the content you want to deliver.
You can trigger a different action or event based on individual activities and properties
of your subscribers. All you have to do is drag and drop the specific elements,
adjust the details, then join the dots to create a sequence of actions.
With GetResponse automation, you can also assign multiple
tags to treat different groups of subscribers in their own special
way and engage with those who haven’t finished their online purchases.
The platform lets you understand and monetize your subscriber’s interests based on the pages
they visit, and products they purchase, and target them with the following offer.
And if you’re looking for a way to track and rate interactions, the scoring model will allow you to
reward your most loyal customers or identify those whose engagement is dropping.
Whether you’re big or small, GetResponse marketing automation saves you time and money,
helps to build more detailed customer profiles, and makes your communication
more targeted and profitable. Below this video in the description
is a link to GetResponse’s completely free plan where no credit card is required.
The Monday Marketer: Mastering the Art of Marketing of Data Analytics Uncovering Insights
Monday Marketer – Best Work Operating System Having a dispersed database can turn an otherwise
successful process into a true nightmare. Besides, if your customer data isn’t centralized,
you’ll have a hard time measuring progress and making decisions.
Monday.com is a work operating system that integrates all your information into a single
source of truth and removes silos between your departments — especially marketing,
sales, and customer service. monday.com doesn’t only provide
you with the level of automation modern teams need. It also integrates your entire
organization into a single digital workspace. Being a Work OS means they don’t provide you with
a “fixed” platform. Monday let you build one that feels just perfect for your organization. That is,
they let you design a custom digital workspace that fits your exact needs.
With its automations center, you can build “if this, then that”
kind of automation recipes to automate any type of task or marketing activity.
With Monday.com, you can ensure all relevant information passes effortlessly from campaign
managers to copywriters and designers with forms and annotations.
So these are the best marketing automation platforms available in the market.
We hope this list will help you choose the right software for your business.
If you are undecided about which tool to choose, in the video descriptions you’ll
find free trials and the latest discounts to all of these platforms, so I highly recommend
checking them out and doing your own research to see which platform suits your needs best.